{"id":11921,"date":"2019-08-16T20:50:21","date_gmt":"2019-08-16T20:50:21","guid":{"rendered":"http:\/\/confluenciacomunicacion.com\/prensa\/?p=11921"},"modified":"2026-06-30T11:48:37","modified_gmt":"2026-06-30T14:48:37","slug":"el-desafio-de-vincularse-con-el-cliente","status":"publish","type":"post","link":"https:\/\/witadvisor.com\/news\/el-desafio-de-vincularse-con-el-cliente\/","title":{"rendered":"Satisfacci\u00f3n de los clientes en la era digital"},"content":{"rendered":"

El consumidor actual y sus nuevas exigencias<\/b><\/h2>\n

Las empresas se enfrentan a un enigma cada vez m\u00e1s complejo y dif\u00edcil de estudiar: la satisfacci\u00f3n de los clientes<\/strong>. Los consumidores actuales son muy exigentes, est\u00e1n muy informados y demandan innovaci\u00f3n y valor agregado en los productos y servicios.<\/span><\/p>\n

Ante este panorama, las herramientas para conocerlos<\/strong><\/a> y satisfacerlos se tornaron fundamentales si se quiere seguir en el mercado. Tal vez uno de los mayores problemas es la falta de respuestas r\u00e1pidas y satisfactorias ante los reclamos<\/strong><\/a> de sus consumidores.<\/span><\/p>\n

Para saber c\u00f3mo mejorar la gesti\u00f3n de la experiencia de tus clientes y empleados puedes leer el siguiente art\u00edculo: “Crear una encuesta efectiva: 10 claves a tener en cuenta<\/a>“.<\/span><\/p>\n

Lo que opina Flavia Santill\u00e1n, de Grupo Haras del Sur<\/b><\/h3>\n

Como explica Flavia Santill\u00e1n<\/strong>, gerente de Marketing de Grupo Haras del Sur<\/strong><\/a>:<\/span><\/p>\n

“El consumidor actual demanda no s\u00f3lo calidad en el producto o servicio que adquiere, sino que adem\u00e1s espera una atenci\u00f3n posventa, un contacto o ‘mimo’ por parte de la empresa”.<\/em><\/p><\/blockquote>\n

\"Atenci\u00f3n
\nPhoto credit: mista_carrot via VisualHunt \/ CC BY-NC-ND<\/span><\/p>\n

Entender la satisfacci\u00f3n de los clientes para crecer como negocio<\/b><\/h2>\n

La visi\u00f3n de Cecilia Freccero, de Grupo Eclipse<\/b><\/h3>\n

Adem\u00e1s, Cecilia Freccero<\/strong>, coach comercial y directora de Grupo Eclipse<\/strong><\/a>, una consultora especializada en dise\u00f1o web y marketing digital, observa que:<\/span><\/p>\n

“Cuando uno est\u00e1 enojado o disconforme, lo primero que espera y desea es que alguien del otro lado lo escuche y lo atienda bien; y si puede resolver su inquietud<\/strong> o problema, mejor a\u00fan. Para eso, es fundamental la comunicaci\u00f3n directa: el contestador autom\u00e1tico o el ya famoso libro de quejas quedaron obsoletos”<\/em>, resalta.<\/p><\/blockquote>\n

La tecnolog\u00eda como aliada de la satisfacci\u00f3n del cliente<\/b><\/h3>\n

En este sentido, la tecnolog\u00eda, con el desarrollo de aplicaciones y aliada a las redes sociales, puede lograr que la comunicaci\u00f3n entre empresas y clientes sea clara, directa y fluida, y esto ayude a la satisfacci\u00f3n de los clientes:<\/span><\/p>\n

“Hoy existen herramientas que nos permiten enterarnos en tiempo real si el consumidor est\u00e1 o no conforme y sus razones”<\/em>, opina Jos\u00e9 Hodara<\/strong>, director de Wit Advisor<\/strong><\/a>, empresa creadora de WitAdvisor<\/strong>, una aplicaci\u00f3n para fidelizar y conocer a los clientes.<\/p><\/blockquote>\n

“Los dispositivos m\u00f3viles juegan un rol fundamental en la relaci\u00f3n entre las empresas y los consumidores, y una aplicaci\u00f3n o una p\u00e1gina web que no est\u00e9 adaptada a todas las pantallas ser\u00e1 ineficiente y obsoleta”<\/em>, a\u00f1ade.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El consumidor actual y sus nuevas exigencias Las empresas se enfrentan a un enigma cada vez m\u00e1s complejo y dif\u00edcil de estudiar: la satisfacci\u00f3n de los clientes. Los consumidores actuales son muy exigentes, est\u00e1n muy informados y demandan innovaci\u00f3n y valor agregado en los productos y servicios. Ante este panorama, las herramientas para conocerlos y […]<\/p>\n","protected":false},"author":1,"featured_media":15000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-11921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wit-news"],"yoast_head":"\nSatisfacci\u00f3n de los clientes: claves en la era digital<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo mejorar la satisfacci\u00f3n de los clientes en la era digital, abordando sus exigencias y expectativas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/witadvisor.com\/news\/el-desafio-de-vincularse-con-el-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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