{"id":15250,"date":"2020-10-07T19:42:09","date_gmt":"2020-10-07T19:42:09","guid":{"rendered":"https:\/\/witadvisor.com\/news\/?p=15250"},"modified":"2026-06-24T13:36:11","modified_gmt":"2026-06-24T16:36:11","slug":"que-es-la-economia-de-la-experiencia","status":"publish","type":"post","link":"https:\/\/witadvisor.com\/news\/que-es-la-economia-de-la-experiencia\/","title":{"rendered":"\u00bfQu\u00e9 es la econom\u00eda de la Experiencia?"},"content":{"rendered":"\r\n<p>Junto a <a href=\"https:\/\/www.bakertilly.com.ar\/\">Bakertilly Argentina<\/a> llevamos a cabo una charla donde hablamos de como <strong>Medir y aprovechar mejor la Experiencia del Cliente, generando impacto en el negocio!<\/strong><\/p>\r\n<p>Muchas empresas se preguntan que es la Econom\u00eda de la Experiencia. Es por ello que <a href=\"https:\/\/www.linkedin.com\/in\/mariaceciliafreccero\/\"><strong>Maria Cecilia Freccero<\/strong><\/a> y <strong><a href=\"http:\/\/linkedin.com\/in\/alejandro-rodero\">Alejandro Rodero<\/a><\/strong>, del equipo de <a href=\"http:\/\/www.witadvisor.com\/video\">Wit Advisor<\/a>, compartieron este webinar junto a <strong>Norberto Saraceni<\/strong> de <strong>BakerTilly Argentina. <\/strong>Hablaron de\u00a0la necesidad e importancia de profundizar en la implementaci\u00f3n de un programa de <a href=\"https:\/\/witadvisor.com\/experiencia-del-cliente.html\">Customer Experience<\/a> #CX, basado en la medici\u00f3n de la #Experienciadelcliente en sus distintos procesos e interacciones claves, con el objetivo de accionar en la operaci\u00f3n e impactar sobre los resultados del negocio.<\/p>\r\n<h3><strong>\u00bfY qu\u00e9 es la econom\u00eda de la experiencia?<\/strong><\/h3>\r\n<p>Desde hace unos a\u00f1os algunas empresas est\u00e1n tomado una decisi\u00f3n necesaria y muy importante para destacarse de la competencia: tomar a la experiencia de sus clientes como el factor m\u00e1s importante de medici\u00f3n para la mejora de procesos y por ende de los resultados econ\u00f3micos.<\/p>\r\n<p>Es un hecho que cada d\u00eda los clientes saben y se informan m\u00e1s sobre nuestros productos y servicios, siendo a su vez m\u00e1s exigentes con las propuestas de las marcas.<\/p>\r\n<p>Estos clientes empiezan a pedir a las empresas que cumplan con sus gustos y particularidades de consumo. Para esto es muy importante conocerlos bien y entender sus expectativas.<\/p>\r\n<p>Una muestra concreta de todo este cambio, es la llegada de nuevas plataformas como Netflix, Uber o Airbnb, quienes comenzaron a innovar en industrias muy arraigadas, bas\u00e1ndose en una estrategia empresarial enfocada en atender las necesidades y demandas de clientes.<\/p>\r\n<p>Se centraron en el servicio brindado y nos ense\u00f1aron c\u00f3mo cambiando algunas experiencias y poniendo al cliente en el centro del negocio, pueden establecerse nuevas formas de gestionarlos.<\/p>\r\n<h4><strong>\u00bfC\u00f3mo relacionarlo con la Experiencia del Cliente?<\/strong><\/h4>\r\n<p>En este sentido, y m\u00e1s a\u00fan dado el contexto de cambio permanente actual, resulta vital que todo tipo de negocio logre comprender las necesidades, demandas y expectativas de sus distintos tipo de clientes. \u00bfC\u00f3mo hacerlo?<\/p>\r\n<p>Midiendo la percepci\u00f3n de los mismos en las distintas experiencias con sus productos y servicios (a trav\u00e9s de indicadores como el <a href=\"https:\/\/www.witadvisor.com\/experiencia-del-cliente.html\">NPS<\/a>, <a href=\"https:\/\/www.witadvisor.com\/experiencia-del-cliente.html\">CSAT<\/a>, <a href=\"https:\/\/www.witadvisor.com\/experiencia-del-cliente.html\">CES<\/a>, etc.) y poder correlacionar o conectar cu\u00e1l es el impacto de cada mejora en estos indicadores de experiencia sobre los indicadores espec\u00edficos del negocio.<\/p>\r\n<p>Dentro de los indicadores esp\u00e8c\u00edficos, podemos tomar como relevantes por ejemplo: ticket promedio de compra, ciclo promedio de vida del cliente, % de p\u00e9rdida de clientes, nivel de quejas y reclamos, entre otros.<\/p>\r\n<h4><strong>Anticiparnos... ante los cambios y posibles necesidades del cliente<\/strong><\/h4>\r\n<p>Es la experiencia que est\u00e1n viviendo nuestros clientes hoy, la que va a determinar los resultados econ\u00f3micos de nuestra organizaci\u00f3n en un futuro muy cercano.<\/p>\r\n<p>Si logramos anticiparnos, entendiendo esas experiencias y sus percepciones, y actuamos en consecuencia, ajustando nuestros procesos de cara a las necesidades reales de nuestros clientes, sin lugar a dudas vamos a lograr impactar positivamente en una mejora sobre nuestros resultados de negocio.<\/p>\r\n<p>Ejemplos globales como : Amazon, Zappos, Apple, Southwest, Disney, entre tantos otros, no hacen m\u00e1s que confirmar que esta correlaci\u00f3n entre \u201c<a href=\"https:\/\/www.witadvisor.com\/experiencia-del-cliente.html\">experiencias de clientes<\/a> y resultados econ\u00f3micos\u201d se encuentra cada vez m\u00e1s presente y nos llevan a compartir la necesidad e importancia de implementar un programa de <a href=\"https:\/\/www.witadvisor.com\/experiencia-del-cliente.html\">Customer Experience<\/a>.<\/p>\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Junto a Bakertilly Argentina llevamos a cabo una charla donde hablamos de como Medir y aprovechar mejor la Experiencia del Cliente, generando impacto en el negocio! Muchas empresas se preguntan que es la Econom\u00eda de la Experiencia. Es por ello que Maria Cecilia Freccero y Alejandro Rodero, del equipo de Wit Advisor, compartieron este webinar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-15250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wit-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Econom\u00eda de la experiencia: impacto en el negocio<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es la econom\u00eda de la experiencia y c\u00f3mo mejorar el Customer Experience en tu empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/witadvisor.com\/news\/que-es-la-economia-de-la-experiencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Econom\u00eda de la experiencia: impacto en el negocio\" \/>\n<meta property=\"og:description\" content=\"Descubre qu\u00e9 es la econom\u00eda de la experiencia y c\u00f3mo mejorar el Customer Experience en tu empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/witadvisor.com\/news\/que-es-la-economia-de-la-experiencia\/\" \/>\n<meta property=\"og:site_name\" content=\"Wit\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-07T19:42:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-24T16:36:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/witadvisor.com\/news\/wp-content\/uploads\/2020\/10\/bakertilly-news-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"970\" \/>\n\t<meta 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