{"id":15346,"date":"2020-12-10T14:38:20","date_gmt":"2020-12-10T14:38:20","guid":{"rendered":"https:\/\/witadvisor.com\/news\/?p=15346"},"modified":"2026-06-19T16:45:29","modified_gmt":"2026-06-19T19:45:29","slug":"ventajas-del-codigo-qr","status":"publish","type":"post","link":"https:\/\/witadvisor.com\/news\/ventajas-del-codigo-qr\/","title":{"rendered":"Ventajas de los c\u00f3digos QR"},"content":{"rendered":"<div class=\"itemIntroText\">\n<p class=\"p1\"><span class=\"s1\">Hoy vemos <strong>c\u00f3digos QR<\/strong> por todos lados. No s\u00f3lo en los medios de pago. Los vemos tambi\u00e9n en los programas de televisi\u00f3n, en las vidrieras, en las mesas de los bares y en los carteles de la ciudad. Pero, cuales son<strong> las verdaderas ventajas de los QR<\/strong> hoy en d\u00eda?<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p><!--more--><\/p>\n<blockquote>\n<h3 class=\"p1\"><span class=\"s1\">El QR naci\u00f3 en 1994 en Jap\u00f3n, y all\u00ed es el sistema m\u00e1s utilizado porque es el sistema m\u00e1s veloz de lectura de datos.<\/span><\/h3>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">En nuestro pa\u00eds no hab\u00eda tenido mucha pregnancia en los usuarios, m\u00e1s all\u00e1 de los medios de pago. Es cierto que Mercado Pago empuj\u00f3 mucho su uso, pero las empresas empezaron a animarse a ponerlo en pr\u00e1ctica en esta pandemia. Esto trajo muchas posibilidades, ya que las ventajas de los c\u00f3digos QR son muchas y muy variadas.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As\u00ed llegaron los men\u00faes virtuales en los bares, los links a sistemas de mensajer\u00eda para brindar mas informaci\u00f3n, y de a poco, se va integrando a acciones promocionales.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Hace 25 a\u00f1os las raspaditas estaban en auge. Todas las marcas que quer\u00edan interactuar con su audiencia acud\u00edan a ellas.\u00a0<\/span><span class=\"s1\">Esperaban interacci\u00f3n al invitar a raspar, conversi\u00f3n cuando el ganador iba al comercio a redimir el premio, y generar base de datos cuando completaban los datos al dorso y los pon\u00edan en la urna para participar por un premio mayor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Claro que era casi imposible computar esa informaci\u00f3n. La letra era ilegible, los tel\u00e9fonos estaban sin los c\u00f3digos de \u00e1rea, requer\u00eda demasiadas horas hombre y terminaban en bolsas de consorcio por a\u00f1os.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">El objetivo sigue siendo el mismo, y el<strong> QR<\/strong> nos da esta posibilidad de una manera hiper eficiente. Podemos generar interacci\u00f3n, ganadores que vengan a nuestras tiendas para redimir su premio, datos claros y completos, segmentarlos por zona geogr\u00e1fica, sexo, edad o la variable que pongamos en la encuesta, y como si fuera poco, todo esto EN TIEMPO REAL.<\/span><\/p>\n<p>EL QR reci\u00e9n est\u00e1 empezando y desde<a href=\"https:\/\/ar.linkedin.com\/company\/witadvisor\"><strong> Wit Advisor<\/strong><\/a> trabajamos cada d\u00eda para ponerle detr\u00e1s una plataforma muy poderosa, que uni\u00e9ndolo a la inteligencia artificial y la m\u00e1xima tecnolog\u00eda, le puede aportar un valor agregado incalculable y potenciar a\u00fan mas las ventajas de los c\u00f3digos QR para su negocio.<\/p>\n<p><span class=\"s1\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/matiasestrin\/\">Mat\u00edas Estr\u00edn<\/a><br \/>\n<\/strong><\/span>Board Comercial<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los c\u00f3digos QR han llegado hace tiempo para imponerse. Pero cu\u00e1les son las verdaderas ventajas de los c\u00f3digos QR y porqu\u00e9 deber\u00edamos aplicarlo?<\/p>\n","protected":false},"author":1,"featured_media":15375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-15346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wit-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ventajas de los c\u00f3digos QR: descubre sus beneficios<\/title>\n<meta name=\"description\" content=\"Conoce las ventajas de los c\u00f3digos QR y c\u00f3mo mejoran nuestra vida diaria. 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