{"id":15462,"date":"2021-10-21T15:40:56","date_gmt":"2021-10-21T15:40:56","guid":{"rendered":"https:\/\/witadvisor.com\/news\/?p=15462"},"modified":"2026-06-19T16:27:46","modified_gmt":"2026-06-19T19:27:46","slug":"dos-startups-argentinas-fueron-seleccionadas-por-google","status":"publish","type":"post","link":"https:\/\/witadvisor.com\/news\/dos-startups-argentinas-fueron-seleccionadas-por-google\/","title":{"rendered":"Dos startups argentinas fueron seleccionadas por Google"},"content":{"rendered":"<p><em>Publicado en periodico<strong> <a href=\"https:\/\/www.iproup.com\/economia-digital\/26519-google-eligio-dos-startups-argentinas-para-curso-de-emprendedores\">iProUP<\/a><\/strong><\/em><\/p>\n<p>Google y WeXchange de BID Lab seleccionaron dos startups argentinas para un programa que busca incentivar la superaci\u00f3n de brechas de g\u00e9nero.<\/p>\n<p><!--more--><\/p>\n<p>El gigante estadounidense Google y WeXchange, la plataforma del BID Lab del Banco Interamericano de Desarrollo (BID), anunciaron la lista de empresas seleccionadas para el programa de aceleracio\u0301n para emprendedoras STEM LAC Women Founders Accelerator 2021.<\/p>\n<p>Entre las compa\u00f1\u00edas argentinas fundadas por mujeres de la regi\u00f3n que se encuentran dentro de las 20 startups seleccionadas por Google, se destaca <a href=\"https:\/\/witadvisor.com\/news\/\" target=\"_blank\" rel=\"noopener\"><strong>Wit Advisor<\/strong><\/a>, una plataforma de gesti\u00f3n de experiencia de clientes y empleados.<\/p>\n<h4><strong>Todas las empresas<\/strong><\/h4>\n<p>Las startups seleccionadas surgen de un proceso de alta exigencia entre 306 empresas de 29 pa\u00edses que demostraron lograr un impacto en sus comunidades. Estas son las empresas seleccionadas:<\/p>\n<ul>\n<li>Wit Advisor: Argentina &#8211; Plataforma de gesti\u00f3n de experiencia de clientes y empleados<\/li>\n<li>Alquilando: Argentina &#8211; Marketplace para alquileres a largo plazo<\/li>\n<li>Aptim: Uruguay &#8211; Control de calidad automatizado para aplicaciones nativas<\/li>\n<li>Branddu: Colombia &#8211; Mercado B2B para merchandising<\/li>\n<li>Carinos: Brasil &#8211; Red de apoyo digital para padres que trabajan<\/li>\n<li>EatCloud: Colombia &#8211; Gestiona productos no vendidos de la industria alimentaria<\/li>\n<li>Getin: M\u00e9xico &#8211; Proporciona a las tiendas f\u00edsicas an\u00e1lisis del tr\u00e1fico de personas<\/li>\n<li>hiSofi: Brasil &#8211; Gesti\u00f3n de cobranza de deudas<\/li>\n<li>ioio: M\u00e9xico &#8211; Plataforma de alquiler de todo, desde todo tipo de art\u00edculos hasta servicios<\/li>\n<li>Kon3cta: \u00a0Chile &#8211; Plataforma de salud mental<\/li>\n<li>MO Technologies: Colombia &#8211; Puntaje crediticio usando IA para una inclusi\u00f3n financiera inclusiva y fluida<\/li>\n<li>Muda Meu Mundo: Brasil &#8211; Marketplace que conecta a minoristas con peque\u00f1os productores sin intermediarios<\/li>\n<li>NeuralMind: Brasil &#8211; Plataforma para analizar documentos e im\u00e1genes usando IA.<\/li>\n<li>Prosperia: M\u00e9xico &#8211; Democratizar la detecci\u00f3n temprana y el tratamiento de enfermedades cr\u00f3nicas a trav\u00e9s de la IA<\/li>\n<li>Prometeo: Uruguay &#8211; Plataforma de Open Banking<\/li>\n<li>Snap Compliance: Costa Rica &#8211; SaaS contra el lavado de activos y el compliance<\/li>\n<li>TiendaDa: Per\u00fa &#8211; Plataforma de gesti\u00f3n de tiendas online<\/li>\n<li>Tipi: Ecuador &#8211; Combina la conveniencia del comercio electr\u00f3nico con la experiencia de compradores profesionales<\/li>\n<li>UpGirl: Chile &#8211; Aplicaci\u00f3n de transporte para mujeres y ni\u00f1os<\/li>\n<li>Vinco: M\u00e9xico &#8211; Plataforma de aprendizaje permanente como beneficio empresarial<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Las fundadoras y parte de los equipos de las empresas seleccionadas participar\u00e1n de un programa de aceleraci\u00f3n siguiendo las pr\u00e1cticas de <strong>Google for Startups Accelerator<\/strong>,\u00a0que a su vez contar\u00e1 con el apoyo del hub de emprendimiento mexicano Centraal.<\/p>\n<h4><strong>Capacitaci\u00f3n integral<\/strong><\/h4>\n<p>Las emprendedoras recibir\u00e1n ayuda personalizada, talleres y sesiones enfocados en dise\u00f1o de producto, adquisici\u00f3n de clientes y desarrollo de habilidades de liderazgo, y acceso a la red de mentores, expertos, inversores y emprendedores de la red global de Google, WeXchange\/BID Lab y Centraal.<\/p>\n<p>Adem\u00e1s, podr\u00e1n mostrar sus avances en un Demo Day, que se realizar\u00e1 el 1 y 2 de diciembre, en el marco del WeXchange Forum 2021.<\/p>\n<p>El apoyo a iniciativas STEM lideradas por mujeres es clave para ayudar a romper la barrera de g\u00e9nero en el campo tecnol\u00f3gico. Seg\u00fan el informe Global Gender Gap 2021 del Fondo Econ\u00f3mico Mundial, &#8220;las brechas de g\u00e9nero se producen con m\u00e1s probabilidad en sectores que requieren habilidades t\u00e9cnicas disruptivas.<\/p>\n<p>Por ejemplo,\u00a0las mujeres son solo el 14% de la fuerza de trabajo en el sector de la computaci\u00f3n en la nube, son el 20% de las ingenieras, y el 32% de las trabajadoras en el sector de datos e inteligencia artificial&#8221;.<\/p>\n<p>Y en el campo de las startups en Latinoam\u00e9rica, la brecha tambi\u00e9n es cr\u00edtica.\u00a0Seg\u00fan Endeavor Intelligence, solo el 25% de\u00a0los emprendimientos tecnol\u00f3gicos\u00a0de la regi\u00f3n son dirigidos por mujeres, las que en promedio son tres veces m\u00e1s peque\u00f1as que las dirigidas por hombres, seg\u00fan un art\u00edculo del sitio Filo News.<\/p>\n<p>Si quieres ir a la nota del Peri\u00f3dico iProUP, haz click <a href=\"https:\/\/www.iproup.com\/economia-digital\/26519-google-eligio-dos-startups-argentinas-para-curso-de-emprendedores\" target=\"_blank\" rel=\"noopener\">Aqu\u00ed<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google y WeXchange de BID Lab anunciaron 20 compa\u00f1\u00edas seleccionadas para un programa que busca incentivar la superaci\u00f3n de brechas de g\u00e9nero.<\/p>\n","protected":false},"author":1,"featured_media":15463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-15462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wit-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Startups argentinas seleccionadas por Google: un hito relevante<\/title>\n<meta name=\"description\" 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