Clear answers to help you decide with confidence

WIT is a Customer Experience Intelligence SaaS platform. It lets you send short satisfaction surveys via WhatsApp to your customers after each visit or purchase, analyze results with artificial intelligence (WITTY), manage dissatisfied customer cases, and respond to Google reviews — all from one place.

It's not a chatbot or a generic survey tool. It's an end-to-end system that goes from survey to concrete action, with AI integrated at every step.

WITTY is WIT's artificial intelligence engine, built on the Claude API (Anthropic). It's not a chatbot — it's your Customer Experience analyst working in real time:

• Detects emotions in comments (happiness, frustration, anger)
• Identifies recurring themes and prioritizes them automatically
• Generates alerts when there are detractors before they escalate
• Suggests personalized replies for Google reviews
• Produces actionable weekly summaries and insights

WIT is designed for mid-sized companies in LATAM and Florida — especially franchises, chains with multiple locations (3 to 200 stores), and B2B companies with a recurring customer base.

If you have a single location and want to start listening to your customers, we also have the Business plan for you.

Qualtrics and Medallia are platforms designed for large corporations with dedicated CX teams, six-figure budgets, and implementations that take months.

SurveyMonkey is a generic survey tool — useful for asking questions, but without the complete cycle: it doesn't manage detractors, doesn't close the loop, doesn't analyze with AI, and doesn't integrate with Google Reviews.

WIT is designed for mid-sized companies that want results in days, without external consultants or complex implementations. It includes WhatsApp satisfaction surveys + AI analysis + case management + Google Reviews in a single product.

We use WhatsApp Business API. After each visit or interaction, the customer automatically receives a short message with NPS, CSAT, and CES questions, plus an open comment field. The customer responds in seconds from their regular WhatsApp. Responses arrive in your WIT dashboard in real time.

The customer doesn't need to download anything or visit any website.

The response rate via WhatsApp is 45–60%, compared to 6–8% by email and less than 5% by web forms. That's up to 8 times more responses, which means better data and better decisions.

WhatsApp also reaches customers when the experience is fresh — right after the visit — which improves the quality and sincerity of comments.

From the Starter plan onwards, WIT also supports surveys via QR code and Link as alternative channels. You can configure multiple channels according to your customers' profile.

The Business plan includes WhatsApp + Link + QR.

WIT measures the three standard CX metrics:

• NPS (Net Promoter Score) — How likely are you to recommend the business? (0–10)
• CSAT (Customer Satisfaction) — How satisfied are you with the service? (1–5)
• CES (Customer Effort Score) — How easy was it to resolve your need? (1–7)

Plus open comments, sentiment analysis, and the WIT Score — WIT's own composite index that summarizes your CX status in a single number.

Each survey sent uses one send from the plan, regardless of whether the customer responds or not. The counter resets on the first day of each month — unused sends do not carry over to the next month.

If you approach the limit, WIT notifies you and suggests upgrading to the next plan to avoid interrupting your sends.

Onboarding is designed to be completed in less than 5 minutes: you load your company data, add your locations, configure the survey, set alert thresholds, and you're done. The first survey can be live before the end of the day.

No. WIT is designed so that anyone on the team can use it without technical knowledge. The integration with WhatsApp Business API is handled by our team during onboarding.

Yes, it's one of WIT's core features. The owner or franchisor sees the entire network. The manager of each location only sees their assigned stores. You have role-differentiated dashboards, location rankings, and per-location alerts.

Starter, Growth, and Pro plans include multi-location. Check the pricing page for each plan's limits.

WIT connects to your Google Business Profile and syncs all reviews. For each review, WITTY automatically generates a personalized reply based on the tone you choose (empathetic, formal, or friendly). You review it, adjust if you want, and publish directly to Google from WIT — without leaving the platform.

Yes. If you have multiple locations with their own Google Business profiles, WIT centralizes them all in one place. You can view and respond to reviews from all your locations from a single dashboard.

WIT has 4 plans designed for different business stages. All include the AI CX Consultant (WITTY). The main differences are in the number of locations, users, and monthly sends included, and in advanced features such as emotional analysis, benchmarks, or predictive analytics.

You can see details and updated prices on the pricing page. If you have more than 25 locations, we have a custom Enterprise plan — let's talk.

Yes. When you choose annual billing, you pay for 10 months and the remaining 2 are free. The monthly price is locked in for 12 months — no surprises or mid-term adjustments.

We offer a personalized 10-minute demo plus a free CX Diagnosis of your business. Schedule it on WhatsApp and we'll show you how it works with real data from your industry.

Yes. There are no lock-in contracts on the monthly plan. You can cancel your subscription at any time from the settings panel. Cancellation takes effect at the end of the current billing period.

If you reach the monthly send limit, WIT notifies you and suggests migrating to the next plan to avoid interrupting your operation. Sends do not carry over from one month to the next — the counter resets on the first of each month.

Yes. WIT uses TLS encryption for all communications and encryption at rest in the database (Supabase). We never sell or share your data with third parties. We comply with GDPR and LGPD. You can read all the details in our Privacy Policy.

You do. Your company's data, your locations', and your customers' data are yours. WIT processes them to provide the service, but we claim no ownership over them. You can export your data at any time.

Yes, but it goes further: it not only captures responses but also analyzes with AI, manages detractors, closes the loop, and integrates with Google Reviews. It's the difference between measuring and acting.

Yes. WIT lets you centralize reviews, analyze them with AI, and respond from one place, consistently improving reputation and conversion.

It's the process of detecting dissatisfied customers, contacting them, recording the action, and measuring whether the experience was recovered. WIT manages this automatically and measurably.