Retail

Understand what's happening at every store and channel before losing sales.

WIT helps retail chains, brands with physical locations and omnichannel businesses measure satisfaction, service, availability, wait times, repurchase and reputation per touchpoint.

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Physical storeDigital channelsRepurchaseGoogle Reviews

WIT Score82

Store NPS+41

Risk6

Retail experience drivers

Last 30 days · comments & surveys per location

Service

Product

Stock

Wait time

What you can manage

Visibility to make decisions with real data

In retail, experience is built across many moments: service, availability, purchase, delivery, exchanges, returns, digital channels and follow-up. WIT organizes those signals so you can act.

In-store experience

Measure service, availability, wait times, ambiance, product, ease of purchase and customer perception per location.

Repurchase & loyalty

Detect which customers are satisfied, which wouldn't return and what frictions are affecting recurrence.

Store comparison

Compare stores, zones or teams to find at-risk locations and replicate best practices.

How it works

From feedback to operational action

A simple workflow to listen, interpret and act without adding complexity to the store team.

Capture feedback

After a purchase, visit, pickup, delivery, return or digital interaction.

Measure CX metrics

NPS, CSAT, CES, open comments, star ratings, icons and retail-specific questions.

Identify friction

Service, stock, wait times, pricing, promotions, product, exchanges, returns or channels.

Act per store

Prioritize locations, assign owners, contact critical customers and track evolution.

Retail needs visibility at every touchpoint.What happens at the register, in service or at delivery can impact repurchase and reputation.

Use cases

Where WIT adds value in retail

Post-purchase

Evaluate satisfaction, service quality, product and likelihood of repurchase after each transaction.

Exchanges & returns

Detect friction in sensitive processes that can break customer trust.

Click & collect

Measure ease, wait times, communication clarity and pickup experience.

Omnichannel service

Compare in-store, WhatsApp, web, social media and other contact channels.

+NPSloyalty & recommendation

CSATpost-purchase satisfaction

CESexperience ease

AIpatterns & priorities

What it detects

Signals that typically appear too late in retail

WIT makes visible the problems that often only surface when the customer stops coming back or leaves a negative review.

Out-of-stock issues

Recurring comments about availability, sizes, variety or promised products.

Wait times

Friction at checkout, pickup, service or support that reduces satisfaction and repurchase.

Inconsistency between stores

Locations with uneven performance, teams with best practices or at-risk branches.

Post-sale experience

Exchanges, returns, warranties or complaints that affect trust.

Local reputation

Unanswered negative reviews or promoters who are never invited to leave one.

Silent churn

Dissatisfied customers who don't complain but simply stop buying.

Executive dashboard for retail.Metrics, comments, alerts and actions in one place.

For leadership & operations

A clear view for better decisions

Leadership can see the full network. Operations can spot priorities. Each store can understand what to improve. And the team can act on specific customers.

Location ranking

Compare performance by WIT Score, NPS, CSAT, detractors and comments.

Actionable alerts

Detect at-risk customers, critical comments and negative patterns.

Connected reputation

Turn promoters into Google Reviews and manage reviews per location.

FAQ

Common questions about WIT for retail

Does it work for retail with e-commerce?

Yes. It can measure physical store, e-commerce, WhatsApp, click & collect, delivery or combined channels.

Can I compare stores?

Yes. You can see ranking, evolution, comments, detractors and drivers per location, zone or team.

Does it detect service issues?

Yes. Open comments and AI help identify recurring patterns by location or period.

Does it help with Google Reviews?

Yes. You can activate promoters toward reviews and manage suggested replies to protect local reputation.

Can QR codes be used in store?

Yes. WhatsApp, email or custom links can also be used depending on the purchase flow.

Does it work for a single store?

Yes. It also helps organize feedback, detect opportunities and improve repurchase even with just one location.