B2B & Sales Teams

Detect risk in accounts, reps and sales stages.

WIT helps B2B companies measure experience by customer, account, advisor, area or channel to improve follow-up, retention, customer success and account growth.

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Customer SuccessOnboardingRenewalChurn

Account NPS+44

Churn risk9

Opportunities14

B2B experience drivers

Last 30 days · customers, accounts and teams

Follow-up

Support

Onboarding

Response time

Account alertEnterprise accounts with low engagement mention follow-up delays and unclear next steps.

How WIT helps

Accounts that feel heard stay longer

In B2B, a dissatisfied client rarely says so directly. WIT captures that silent feedback, identifies at-risk accounts and helps the team act before renewal or contract review.

Account NPS

Measure satisfaction per account, area or advisor and detect which relationships are deteriorating.

Churn risk detection

Identify accounts with low engagement, recurring complaints or friction in follow-up before they leave.

Loop closing per account

Assign critical cases to the right account manager with context and measurable outcome.

Use cases

Designed for commercial teams

🤝 Onboarding

Post-interaction
survey.

Measure satisfaction after key touchpoints: support cases, deliveries, renewal meetings.

💚 Success

Quarterly
account pulse.

Send periodic NPS surveys to your portfolio and track trends over time.

📊 Ranking

Area and advisor
ranking.

Compare NPS by team, advisor or region and identify coaching opportunities.

🔴 Risk

Critical account
management.

Assign at-risk accounts to a dedicated owner with structured follow-up and loop closing.

📢 Marketing

Customer Experience
Marketing.

Generate marketing actions that help measure and improve the customer experience.

👥 Employees

Employee
Experience.

Measure in real time the experience your employees deliver to customers and detect improvement opportunities.

NPSPer account

RiskDetected early

LoopClosed

GrowthOpportunity

Turn B2B experience into retention and growth.

Schedule a demo and we'll show you how WIT helps commercial teams detect risk and act on every account.

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