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B2B & Sales Teams

Detect risk in accounts, reps and commercial stages.

WIT helps B2B companies measure experience by customer, account, executive, area or channel — to improve follow-up, retention, customer success and account growth.

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Customer SuccessOnboardingRenewalsChurn
Account NPS+44
Churn risk9
Opportunities14

B2B experience drivers

Last 30 days · customers, accounts & teams

Follow-up
86
Support
79
Onboarding
64
Response time
42
Account alertEnterprise accounts with low engagement mention delays in follow-up and unclear next steps.
What you can manage

B2B experience by account, team and stage

In B2B, the experience doesn't end when the contract is signed. It continues through onboarding, implementation, support, adoption, renewal and expansion. WIT makes those signals visible.

Experience per account

Measure satisfaction, relationship, follow-up, trust and perceived value by customer or segment.

View by rep or CSM

Compare experience by executive, team, channel, region or assigned portfolio.

Lifecycle stages

Detect friction in pre-sales, onboarding, implementation, support, renewal and expansion.

How it works

From account feedback to commercial action

A simple workflow to listen to key customers, detect risk and prioritize retention or growth actions.

1

Measure key moments

After meetings, deliveries, implementation, support, QBR, renewal or project close.

2

Detect risk signals

Low NPS, critical comments, lack of clarity, delays or loss of confidence.

3

Prioritize by account

Assign actions to sales, customer success, operations or leadership by impact.

4

Close the loop

Log follow-up, response, recovery, expansion or team learning.

B2B customer experience
In B2B, every account has signals.WIT helps anticipate risk, improve follow-up and strengthen long-term relationships.
Use cases

Where WIT adds value in B2B

01

Onboarding

Measure clarity, adoption, timing, implementation quality and first perception of value.

02

Customer Success

Detect accounts that need attention before the problem escalates.

03

Renewals

Identify low-satisfaction signals before a renewal or renegotiation.

04

Consultative sales

Evaluate prospect or customer experience during long sales cycles.

NPSloyalty per account
CSATpost-milestone satisfaction
CESprocess ease
CHURNloss risk
What it detects

Signals that typically appear too late in B2B

Many accounts don't complain explicitly. They reduce usage, slow down purchases, delay decisions or reach renewal with low confidence.

Lack of follow-up

Customers who feel they have to push to get a response, progress or resolution.

Weak onboarding

Unclear expectations, low adoption or problems during implementation.

Churn risk

Accounts with low recommendation scores, negative comments or signs of disengagement.

Cross-team friction

Misalignment between sales, operations, support or customer success.

Value not perceived

Customers who don't see results, impact or clarity about next steps.

Hidden opportunities

Promoters or satisfied accounts that could expand, refer or renew at better terms.

WIT dashboard for B2B
Executive dashboard for B2B accounts.Metrics, comments, alerts and actions by account, stage, team or channel.
For sales, customer success & leadership

A clear view to protect accounts and grow

WIT organizes signals by account, executive, stage, channel, area or segment so each team knows what needs attention.

By account or segment

Identify critical accounts, promoter accounts and expansion opportunities.

By rep or CSM

Compare follow-up, satisfaction and perceived value by owner.

By commercial stage

Measure pre-sales, onboarding, support, renewal, repurchase and expansion.

FAQ

Common questions about WIT for B2B

Does it work for companies without branches?

Yes. It can be organized by accounts, departments, teams, executives, segments or channels.

Can it measure experience by salesperson?

Yes. If configured, it allows comparing experience by rep, CSM or team.

Does it help reduce churn?

Yes. It detects risk signals in accounts before they reach cancellation or non-renewal.

Can it be used during onboarding?

Yes. It's ideal for measuring clarity, implementation quality, adoption and initial value perception.

Does it integrate with CRM?

It can connect via API or custom workflows depending on your commercial stack.

Can it handle enterprise accounts?

Yes. You can survey by contact, decision-maker, user, department or account stage.

Detect risk and grow accounts with real data.

Book a demo and we'll review how to measure experience by account, stage, team or channel.

Book a demo